RANDOM

StumbleUpon is putting people's likes to work with The Random Subscription Box, which uses your likes on the web as a personality profile. We build a subscription box you’ll love without boxing you into a category. So, go ahead like your way to the perfect subscription box.

 

CATEGORY
Digital

Packaging
Ambient

 

PARTNER
CW: Regina Strong
DEV: Clay Willits

HOW IT WORKS

The whole idea is based around your Stumble Upon DNA. These 14 colors represent different categories and change with every page you like. At the end of each month, your DNA will tell us what to put in your personalized box.

LIKES = DNA
DNA = RANDOM 

DNA COLOR PALETTEDNA COLOR PALETTE

YOUR RANDOM BOX

Here a little peek at what you could be getting. Each item in the box relates back to your DNA, corresponding with the most liked categories of the month. With that said, you never know what you just might get inside.

WHY'S THE BOX SHAPED LIKE THAT YOU ASK?

As part of our launch, and to keep things Random, each box is built in the shape of a letter. To get Random subscribers hyped up, we're offering a free personalized trip to whomever is able to collect all the subscription box letters that spell the word Random. The first subscriber to tag @Random in a Tweet or Instagram shot will win a custom trip based off your DNA. 

Random fontRandom font

 

3, 2, 1, TAKE OFF

To launch Random, we decided what better way than for users to "Stumble Upon" our page. And YES, we did write our own rap song. Good luck getting it out of your head. 

CLICK HERE to get Random.

SPREAD THE WORD

We use social influencers to discuss the finer details of what can be found in a Random Subscription Box. 
According to Katie Rox, she gives it 10/10 unicorns.

HAVE SOME FUN WITH IT

Literally. Believe it or not, every once in a while people venture away from their computers and when they do, we'll meet them at the subway, mall and on the streets asking each passerby to gif themselves.

Once they have created their gif, we will apply a random headline and then you can share with friends. 

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